The Retail Grocers Priority Strategy Team (PST) is tasked with implementing the retail grocery market aspects of:

  • Priority Strategy 17: Help individual farms and food businesses reach new customers by developing tailored marketing assistance services and programs specific to various market channels.
  • Priority Strategy 8: Support product-specific value chain development. Strategies include bringing producers, distributors, and buyers together at matchmaking events, assisting producer-driven aggregation, distribution, and marketing enterprises, and funding the development of market opportunities in the Northeast.


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Resources Created by This Group

Small Bites Newsletter Archive
View the Small Bites newsletter archive of past issues.
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Impulse and End-Cap Fundamentals to Boost Sales
End caps & impulse displays are used to promote new products, feature Vermont, seasonal and popular items while providing customers with value propositions.
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Cross Merchandising
Tips and strategies for successfully cross merchandising to boost sales and profits.
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How to Create a Successful Sampling Program
Tips and strategies for creating and managing a successful sampling program.
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Produce Handling and Storage Tips
Tips for handling and storing 22 different types of produce.
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10 Questions to Ask About Produce Display
10 questions to ask to strengthen produce merchandising.
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Merchandising Strategies: Using the 5 Ps of Marketing
Strategies covering the 5 Ps of Marketing: Product, Placement, Pricing, Promotion, and People.
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General Merchandising Hands on Exercise
A worksheet to assess store merchandising.
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General Merchandising Tips
Key tips to improving store merchandising.
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How Do You Rate? Receiving
A worksheet for self-evaluating your receiving operations.
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Tips for Purchasing Direct from Local Vendors
Tip sheet for purchasing direct from local vendors.
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Tips for Building and Maintaining Efficient Relationships with Local Vendors
Tip sheet for building and maintaining efficient relationships with local vendors.
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Tips for Meeting with Local Vendors
Tip sheet for working with local vendors
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Take 5 Episode 12: Vermont Retail Showcase
A greatest hits showcase of creative merchandising in Vermont stores of all sizes.
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Take 5 Episode 11: Product Sampling
Tips and strategies for running an effective sampling program.
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Take Episode 10: In-Store Signage
Tips and strategies for effectively using signage to increase sales.
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Take 5 Episode 9: In-Store Promotions
Tips and strategies for stimulating consumer demand through in-store promotions.
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Take 5 Episode 8: Merchandising for Small Stores
Tips for how to improve sales through improved merchandising.
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Take 5 Episode 7: MORE Display Tips & Tricks
More display tips for all stores that covers basic display concepts and provides inspiration to unleash staff creativity.
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Take 5 Episode 6: Display Tips & Tricks
Display tips for all stores that covers basic display concepts and provides inspiration to unleash staff creativity.
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Take 5 Episode 5: The Bell Curve of Merchandising & Display
This episode covers the 5 keys questions to ask after you've brought in new product to your store: (1) Have sales dropped? (2) Should the price be changed? (3) Change...
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Take 5 Episode 4: The Bell Curve of Buying
This episode covers the 5 key questions to ask when buying a product for your store: (1) Should I buy it? (2) Who should I buy from? (3) What should...
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Take 5 Episode 3: Tips for Sourcing from Local Producers
Tips that cover guidance on ordering, delivery, invoicing and billing, crediting, and additional requirements and policies when sourcing from local producers.
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Take 5 Episode 2: Building Relationships with Local Producers
A look at how to build effective relationships with local producers and the local gateway products that can help jump-start your local purchasing and sales.
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Take 5 Episode 1: Introduction to Local Foods in Vermont
An introduction to the local food landscape in Vermont.
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Exploring the Next Frontier: Increasing Local Food Sales at Vermont's Independent Retailers
This report provides an understanding of the kinds of products independent grocery stores currently sell and what real and perceived barriers exist to selling more or different products at independent grocery stores.
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Independent Grocery research report - Phase 2
In 2014, the Vermont Farm to Plate Network, in collaboration with the Vermont Retail & Grocers Association (VRGA), completed a survey of independent retailers in Vermont, revealing that 100 percent...
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