Department: Administrative
Reports to: Development Director

The Outreach and Engagement Coordinator (OEC) plays a vital role in telling the story of Cedar Circle Farm and Education Center, engaging the community, and promoting our mission-driven programs as well as our farm-grown and farm-made products. By crafting compelling communications and fostering relationships, the OEC strengthens community connections, builds brand loyalty, and supports organizational growth. This role collaborates across departments to ensure a cohesive outreach and engagement strategy, aligning with the farm’s goals for education, sustainability, and fundraising.

Key Responsibilities

Outreach & Communications:

• Develop and implement a comprehensive communications strategy in collaboration with the Development Director and Executive Director to highlight seasonal themes, organizational goals, and impact stories.
• Craft engaging, informative newsletters that connect the community with our programs, CSA offerings, events, and farm updates.
• Create and execute targeted marketing campaigns to increase CSA membership retention and attract new members.
• Execute regular website updates, ensuring engaging and informative content and a user-friendly experience for customers, donors, and stakeholders.
• Design and produce visually compelling print and digital materials (ads, flyers, signage) to promote events, CSA programs, and farm initiatives.
• Develop and maintain strategic partnerships with aligned organizations for co-promotion of events, programs, and advocacy efforts.

Engagement & Community Building:

• Lead social media strategy and execution, with guidance from the Development Director, creating engaging content, interacting with followers, and expanding reach.
• Develop and schedule CSA member communications, including welcome emails, pickup reminders, and weekly updates for Produce Plus members.
• Work closely with the fundraising team on donor stewardship efforts, including thank-you letters, impact reports, and engagement opportunities.
• Collaborate with other key staff to organize events that increase engagement.
• Work in close coordination with the fundraising team in donor stewardship efforts for individual and institutional supporters

Additional Responsibilities:

• Support fundraising efforts through data management, donor communications, and appeals.
• Track and analyze engagement metrics (email performance, social media analytics, website traffic) to refine strategies and improve outreach effectiveness.
• Participate in educational activities and events as needed.

Qualifications & Skills

Required:

• Strong written and verbal communication skills, with the ability to tell compelling stories and convey complex ideas in an accessible way.
• Experience in digital marketing, social media management, email marketing, and website content management.
• Graphic design skills for creating marketing materials (experience with Canva, Adobe Creative Suite, or similar tools).
• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
• Strong interpersonal skills and ability to build relationships with diverse audiences.
• Enthusiasm for sustainable agriculture, food systems, and community engagement.
• Experience using CRM systems (such as Hubspot, MailChimp, or similar) for donor and customer outreach.
• Ability to work occasional evenings and weekends for events.

Preferred:

• Experience with nonprofit communications and fundraising.
• Familiarity with Google Analytics and data-driven marketing strategies.
• Background in event planning and community engagement.
• Photography and video production skills for digital content creation.