This section explores renewed consumer interest in local food in the context of a global industrial food system. This section describes where our food comes from and where people buy food, and outlines key variables for understanding how to boost consumer demand for local food products. This section also reviews programs that provide consumer education and community outreach on food issues (e.g., food access programs), and documents some contemporary examples of the marketing of Vermont’s food system to local and regional consumers. This section also attempts to answer these questions about consumer demand: Can Vermont feed itself? How much money is spent on local food purchases in Vermont?
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